Search engine optimization service

Sunday, May 01, 2005

Difference between Overture and Google pay per click programs.

Google and overture are both pay per click programs but they differ in functionalities and a different approach is required in working with each of them. Lets have a look at the major difference between Google and Overture pay per click programs:

# One could change their ad instantly with Google Adwords where as in Overture, there is a wait period of 3-7 days.
# Google lets advertisers to rotate their ads and target specific countries.
# There is no rewards or penalization with overture for good and irrelevant ads respectively whereas it is not so with Google
# Overture reviews each and every advertisement hence a delay of 3-7 days.
# Overture maximum bids is fixed where as with Google there is all chances that you might have to pay less then you have bid for the ads.

I am not sure which of the above 2 systems are better. I would suggest, you to try both of them and which ever works for you is best.


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